Amplo KVI · Customer intelligence

Stop marketing blind.

Amplo KVI is the customer-understanding engine that learns who your customer is —
what they dream about, fear and struggle with, in their own words — and builds a complete, value-first
marketing funnel around that insight.

Get the free Customer-Core Worksheet →

The problem it solves

Almost everyone markets blindly — making ads and posts without really knowing who they’re talking to,
which words the customer uses, which fear stops the purchase. You throw money at ads that miss and write
content that never builds trust. KVI is the WHO / WHY layer that sits underneath everything you
publish: understand the customer deeply first, and everything gets sharper.

What KVI does

Customer core — a living database of who your customer is across six dimensions, each with
real quote-evidence and a score.
Research at scale — reads forums, reviews, Reddit and social media at once, pulls the exact
language, and keeps it alive as an ongoing loop.
The value document (HVCO) — instead of pushing a sale, it creates a genuinely useful free
document: a report, checklist, guide or chapter.
The whole funnel — from one brief: the ad → landing page → value document → email sequence →
product. All cut from the same cloth.
Lead capture & tracking — follows people through the funnel and measures the real
conversion.

The form follows the decision, not the product

Not everything belongs in the same mould. KVI picks the value document by the kind of decision the
customer is making:

1. Dream — the outcome behind the purchase

2. Pain — the daily friction they’d pay to stop

3. Fear — the deeper worry that stops them

4. Barrier — the reasonable reason they haven’t bought

5. Trigger — the moment it becomes urgent

6. Alternative — what they settle for instead

Problem → report · Story → free chapter · Trust → decision guide ·
Dream → experience teaser · Tool → usable resource.

What makes it different

AI-native, not a form. Built on the Sell Like Crazy skeleton, but turned into something
the machine does for you, at scale.
Living, not static. The research engine re-runs and learns over time.
Honest. KVI never invents reviews or evidence it doesn’t have.
Upstream. Most tools help you produce more output; KVI makes the output land in the first place.

Standalone, or inside Amplo

KVI runs as its own app, or as an add-on inside Amplo — where it feeds the
customer insight straight into the engine, so the posts and ads Amplo publishes are built on real
understanding instead of guesswork.

See it work on your own customer

The fastest way to understand KVI is to do a small slice of it by hand. Grab the free worksheet — it walks
you through the same six dimensions in an afternoon.

Get the free Customer-Core Worksheet →
Request beta access

Amplo KVI · Vincere-Nos AS · Industry-agnostic base, customer-specific insight.